To achieve an on time report for the public, they create a streamlined PDF that highlights the essential information, allowing readers to grasp the key points without feeling overwhelmed. During the design process, we aimed for a clean and easy-to-read layout that incorporated sufficient visual elements to enhance comprehension. As a result, they experienced a 22% increase in unique visitors in the first month following the publication's release. We believe in sharing this data so that our Rivian community can track our progress towards this goal and understand the sustainability benefits of purchasing a Rivian.
Publication, art direction, branding
